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If you’re a cycle fan, there’s only one place you need to be on 15-16th June this year and that’s the National Cycling Show at the Birmingham NEC. Plus, with out exclusive code, you can get FREE tickets!


Now in its third year, the National Cycling Show is bigger and better than ever and features the latest cycling products from top and upcoming brands, as well as talks and guest appearances from some of the sport’s biggest names.

For 2024, the show has pulled out all the stops and organisers are thrilled to welcome none other than the legendary Sir Bradley Wiggins CBE as well as a host of other top cycling heroes over the weekend.

Tour de France winner, eight-time OLY medal winner, five-time OLY champion and eight-time World Champion, Sir Bradley will be discussing his incredible career as well as what brought him to cycling and everything in between. The show presents a unique opportunity to hear from him first hand, to delve into his insights and perspectives and perhaps even grab a photo with him.

Sir Bradley said: ‘I’m really looking forward to the event. It will be great to see everyone; and hopefully with the other guests; help inspire the next generation of cyclists, and the current.’


Other names on the guest list include world record breaking round the world cyclist Mark Beaumont, and gold medallist and multiple World and Commonwealth Champion, Joanna Rowsell-Shand. For the mountain bike and trials riding enthusiasts, Jack Carthy will be on stage answering questions about life on knobbly tyres and competing around the world. Still only 26, Jack has already accumulated 21 World Cup wins, four UCI World Cup wins and is also a ten-time UCI World and five-time European Trials Champion.

Away from the speakers, The National Cycling Show - brought to you with V12 Retail Finance - truly does have something of interest for all bike riders. Whether you are a new or experienced cyclist and whether your cycling preference is road, mountain bike, gravel or BMX, the National Cycling Show has features and attractions designed just for you.

The Inspiration Stage will host interviews and panels with advice and tips for riders of all abilities.

The show will also feature MTB and BMX performances from Fusion Extreme, Bike maintenance sessions from Cytech training providers, CPR workshops and a bike packing and adventure biking zone where you can learn how to explore the world by bike.


Showcase Alley will welcome you with the show-stopping bikes, whilst the Her Spirit zone and the Wheels for All hub present cycling initiatives which ensure that cycling is accessible to all. Cycling advocate and campaigner Duke Agyapong will be on hand to talk about diversity in cycling and making life on two wheels more accessible and desirable for all.

As well as all the immersive features and exciting speaker schedule, the National Cycling Show will be thronging with exhibitors showcasing products for you to buy and offering great advice about getting the most out of your sport. This is the ideal opportunity to grab yourself all the latest gear and speak to the experts.

The full list of these exhibitors can be found on the show’s website and includes Tredz, Atherton Bikes, Shand Cycles, Riese &Muller, Lake Cycling, VELO DE VILLE, Marin BIkes, MiRider, Nalini Clothing, Stolen Goat, Radical Bicycle Co, Shokz, Kalas, Shark eBikes, Yamaha eBikes, Vielo, Tempus Cycling, Nevis Range and many more.

So, whether you are an experienced bike adventurer, a singletrack slayer or are perhaps just looking for your very first bike, The National Cycling Show has something for you. The aim is to inform, entertain and talk all things bike with likeminded people. What more could you ask for?

Well, how about free entry? Active Traveller readers can take advantage of our free ticket offer, with the code, ACTIVETRAVEL. Grab your tickets here:

Plus, visitors will be able to pick up a free copy of Active Traveller 2024 at the show, hot off the press! 

For more information about tickets and how to get to the National Cycling show, go to

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