The new shop will be Fjallraven’s first brand store in the UK and is being opened in partnership with a long-standing stockist, The Sporting Lodge.
The company has enjoyed success both in the outdoor industry and within the lifestyle market, where its iconic Kånken backpack and Greenland apparel range has won it an army of devoted brand followers, not least the Active Traveller gear team. This new venture gives consumers the opportunity to step inside a fully-branded shop where a full product range will be presented within a Scandinavian-manufactured wooden, internal layout.
This new development follows on from the opening of brand stores in Scandinavia and other key regions. In all other territories to date, the introduction of a dedicated shop has been a successful way of enhancing the overall brand presence, and Fjallraven hopes it will have the same effect in the UK.
Ralph White, Managing Director for Fjallraven UK, commented: “We are absolutely delighted to be opening our first brand store and feel that the impressive and vibrant location of Old Bank Street is the perfect setting. We hope that opening this new shop will provide a huge boost to our ongoing efforts to build Fjallraven’s brand presence here in the UK, benefiting our existing retailers and also the loyal following of both urban and outdoor consumers we feel very lucky to have cheering us on”.
The Fjallraven store is set to open at the end of November and its launch will be kicked off with an opening event attended by ambassador Alan Hinkes. Find out more or keep up to date by following Fjallraven on Facebook.