Roark's heritage is rooted in Western workwear, but the freedom of that lifestyle transfers readily to a traveller's aesthetic. Collabs with Wrangler and Pendleton give an idea of where Roark are coming from. As does the Scandi-infused Nordsman Long Sleeve flannel.
A flannel overshirt is such a basic necessity for many outdoor folk that it seems too straightforward to get wrong. But on the other hand it's so familiar that it's imperative to get it right. And Roark have nailed it, better than many more well known brands.
Firstly, the weight of material is perfect; warm enough to use as a light jacket or a cosy winter midlayer and light enough to still look like a shirt. I think this is top-of-the-list of flannel requirements. The 10% wool content is partly responsible for that, and the effect is a shirt that hangs softly and naturally, unlike some which appear stiff and too jacket-like.
Why only 10% wool? Presumably durability, and that is evident in spades. The elbow patches, although welcome, seem barely necessary on a shirt that feels like it will last forever. It exudes quality.
But more importantly, it's one of those items that you just reach for. Since the shirt arrived I've worn it most days, and there's barely a better compliment I can think of. When you consider you get all this for £76 the Nordsman Long Sleeve Flannel is a winner.